Fall is the time to revamp your digital marketing plan

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Revamp your digital marketing plans in time for the holiday season! Do you see signs that you need to update your digital marketing plan for 2020? Here are three easy signs to see if your digital marketing could use a boost for the 2019 Holiday season and beyond!

1) Social Media isn’t helping with our sales. We just spent time with no return on Facebook

This is a common problem with social media. Many people wonder what they’re doing wrong. If you’re a restaurant or retailer social media is primed to help you make sales. Social referral to retail sites has grown by 110% over the past two years. It’s growing faster than any other referral source. Why? Because everyone uses social media and is comfortable with it. So what can you do to make more sales on social media?

  • Differentiate between profile management and sales ads: Profile management isn’t designed to make sales. It’s meant to communicate with your customers and show brand identity. Try running some social ads that focus on making sales. Something that says “buy my product and here’s why!”

2) Rankings drop and you can’t be found on Google anymore

This problem can happen because of a few different reasons. You could have violated one of Google’s rules and been demoted (this is rare) or your competitors could have stepped up their game and pushed you down in the search results. Competition based reduced rankings is becoming more and more common as companies become comfortable with hiring their own SEO company. As search engine optimization saturates the market more, rising in the search rankings will become more and more difficult.

How do you combat this? Hire an SEO or start the journey yourself! We also have classes and products that can help you through your journey of optimization. Remember, all search rankings start through content, so get writing!

3) We’re getting traffic to our website but not any sales.

This is a warning sign that your website or brand might need a facelift. Analytics and data are like a health review of your website. When they don’t match up it might mean something is wrong.

What are some easy ways to fix this?

  • Ask a friend or customer to review the website with you. Maybe they have ideas or see limitations that your site has that you may not
  • Make sure your website is easy to read and to understand
  • don’t make customers search for information. A good example of this is your contact form, phone number or address
  • Have a clear call to action or CTA on your website. People need to know what to do next

Digital marketing doesn’t have to be daunting or scary – especially when you’re looking at revamping your image or your marketing strategy. It’s a way to breath new life into your business, its sales, and overall image. We work with large companies to do this all the time. It can lead to increased sales and a renewed sense of purpose for the business.

STL Search Marketing and SEO is a full service digital marketing firm serving clients in The St. Louis area and across the nation.

About STL Search Marekting and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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